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Al Turner, Splash Magazine Collection

Identifier: SC.072

Scope and Contents

Al Turner was the founder, president, and chief executive officer of the World Waterpark Association until his death in 2001. This collection contains the materials that Al Turner collected over the years. Collection is arranged in two series; Alphabetical files and Waterpark posters.

Series I: Alphabetical Files, 1986-2002 contains pamphlets, brochures, photographs, slides, and data cds that represent Al Turner's research on waterparks worldwide. The collection also includes photographs and information concerning places that Al Turner himself has visited. Conferences and expo information are also a part of this collection. Some of the images were published in Splash.

Series II: Waterpark Posters, 2000-2001, contains laminated posters promoting waterparks that are associated with both Al Turner and the World Waterpark Association.


  • 1986-2002
  • Majority of material found within 1990-2002


Language of Materials

English .

Conditions Governing Access

The entire collection is open for research except for the mini dvd tapes as there is no equipment available to play them.

Conditions Governing Use

Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder.

Biographical or Historical Information

In 1974, after graduating from the University of Oklahoma in 1967 with a degree in journalism, Al Turner and his fraternity brother Dave Bruschi opened a property and casualty insurance company in Missouri, which began selling insurance for waterslides by the late 1970s. They found that insurance for waterslides was overpriced but realized that if a group of waterparks bought insurance together, the cost would fall. In 1980 they founded the American Waterslide Association to reduce the price of insurance for members. In 1981, Turner published a newsletter, News Splash and held the association's first convention. The organization developed rapidly, in 1983 it became the World Waterpark Association. It is a non-profit organization that is now the world's leading water leisure trade association representing 1300 parks and supplier members from 52 countries.

Al Turner continued publishing the organization's magazines including Resort Attractions, Waterpark Developers Reference, World and Waterpark Buyer's Guide. News Splash was renamed Splash in 1985. Al Turner died in 2001.


4.25 Linear Feet (8 Boxes, 1 Flat File)


Al Turner was the founder, president, and chief executive officer of the World Waterpark Association (WWA) until his death in 2001. During his time as president of WWA he kept slides, photographs, brochures, and documents about the various waterparks that his company worked with worldwide. This collection contains the materials that Al Turner collected.

Arrangement Note

The collection is arranged in two series, alphabetical files and waterpark posters. Items are arranged in aphabetical order by subject.

Method of Acquisition

Marilyn Turner donated these materials to the University of Central Florida Libraries, Special Collections and University Archives in 2007 (CFM2007_01).

Related Materials

Similar records are present in the Stephen Danks Lodwick Collection, and the Harrison "Buzz" Price Papers Special Collections and University Archives, University of Central Florida, Orlando, Florida. News Splash, call number GV 770.3 A44, and Splash, call number GV 770.3 A441 may be viewed in the Special collection reading room.

Processing Information

Collection processed by Lindsay Mazziotto; finding aid prepared by Lindsay Mazziotto. Placed slides and data cds in archival slide sleeves. Placed photographs in archival paper. Removed metal paperclips with plastic paperclips. Placed all materials in acid free folders, and all folders in acid free boxes.


Al Turner, Splash Magazine Collection SC.072
Lindsay Mazziotto
Description rules
Describing Archives: A Content Standard
Language of description
Script of description
Code for undetermined script
Language of description note

Repository Details

Part of the UCF Special Collections Repository

5th Floor - Room 501
John C. Hitt Library
Orlando FL 32816 US